'Berri Creations' Advertising Campaign
A refreshing advertising campaign I worked on with AJF Partnership in Melbourne for Berri Creations. The tagline for the new product was 'Another Refreshing Creation' which was also my brief, I was asked to take the audience on a tour of refreshing experiences! Berri are the biggest fruit juice company across Australia and their new brand 'Creations' is a new range of fruit blends aimed at Gen Y (18-24 year olds).
The 20 pieces of artwork took over every media space across main train stations in Melbourne and Sydney, as well as all over some more alternative street spaces in more Australian cities.